The millennial generation is becoming the dominant consumer group, and it is important to cater to their tastes.
Generation Y is certainly growing, as Forbes reported that by 2025, this age group will become 75 percent of the international workforce.
Catering to Generation Y's preferences doesn't mean you have to change your methods of marketing completely. A good life insurance agent should adapt newer marketing techniques into their current form of brand selling. One of those techniques is cultivating a relationship with the consumer.
In the Forbes article, the columnist made the point that creating a relationship with the millennials is important because it gives them a sense of trust.
"Millennials require your help and support in order to make the world a better place," the article stated. "Mentor them, give them loans, hire them and most of all, treat them with respect."
Along with cultivating a relationship, it is also important to practice what you preach. An article for Entrepreneur.com said that reaching this audience will depend if they can trust you.
"In order to resonate with millennials, marketers must avoid interruption marketing and embrace complementary marketing," the article stated. "This means being part of the experience, not external to it. Millennials respond to authentic experiences and context needs to hit the right note."
They key to marketing to the Gen Y crowd is to cultivate a relationship.
Making a connection with a younger audience can help your brand
